Blogging Guidelines for Class

“To learn to write is to learn to have ideas.” Robert Frost

Goals (I say “we” because I am a writer too.  The blog is a tool and an adventure for me too):

  •        We can explore and examine the intersections between Business, Government, and Society.
  •        We can write and get feedback in a free, open, participatory manner.
  •        We can develop more of a clear “voice” as a writer with a stake in what we write.
  •        We can use the power of the internet and the web to build wider audiences for our writing.
  •        We have a venue and arena for responding to and using philosophy and social science to understand better current events, our own experiences, and the contemporary problems of business and organizations.
  •        We have a tool that we can modify and shape according to our needs and interests.
  •        We can learn more about blogging and social media in general as emerging forms of writing and communication.

Procedure for Posts and Comments:


☼      You may write as often as you like in terms of creating posts of any length.  Have fun!

☼      The blog is group blog.  Your posts are like a journal of your thoughts and reactions to various issues or ideas that come from the class.

☼      You have wide latitude in your posts’ topics.  Week to week, I may assign a topic or give you options. Other weeks will be wide open.

☼      Generally, you want to use your blog to link topics, ideas, controversies, or questions from the assigned materials or class discussions to the wider world.  This can include news stories, research into a topic of interest, reflecting on your own experience, or material from other classes.  See later for possible blog posts.

☼      At a minimum, you need to produce at least one longer post on assigned weeks.  A post is the basic unit of writing of a blog.  For your minimum, you will need a post of at least 4 paragraphs, about 1.5-2 pages in a word document.

☼      If your posts are too narrow or repetitive, the editors and I will let you know what we would like to see.

☼      You need to make substantive, probing, engaging and even critical comments on your colleague’s posts.  The minimum is three per week on the weeks that have assigned posts.

☼      Your comments can and should be in dialogue with each other.  In other words, your responses to others’ comments “count” as a comment.


Blog Council

On a rotating basis, everyone will be on the blog council.  The council will work with me for a week at a time to make editorial suggestions, recognize outstanding writing, and mold the blog as we see fit.


As best we can, the BC will meet after posts are made and before class.


The week you are on BC, you will need to allow several hours to read the posts and meet.



  1. You will need an account with to be able to write posts.  (see attached “How to Set Up a Blogging Account” document.)
  2. The blog URL is
  3. In general, on the weeks when there is an assigned blog post, you will need it done by 4 p.m. on Wednesday.  Some weeks may have other due dates.  The real world is full of shifting deadlines and you often have to write under deadlines.  I will advise you in class or by email if there are alternate deadlines.  You will have at least 24 hours notice.
  4. We will discuss blogging tips and techniques from time to time in class.  I will let you know ahead of time what those days are so you can bring your laptop.
  5. From time to time, I will offer certain topics based on readings, other blogs, campus speakers and whatever else the world throws up for us.




I will evaluate the quality of your minimum posts and participation according to the following criteria:


Þ      Willingness to engage with ideas, topics, and material

Þ      Substance and sophistication of thinking

Þ      Generosity in participating in blogging community

Þ      Creativity and willingness to take risks


You can expect intermittent feedback from our classmates, the blog council, and me.


Þ      Learn the basics of WordPress:

Þ      Start guide and WordPress support:

Þ      Gallery of wordpress blogs:

Þ      Best Blogs of the Day according to wordpress (by traffic, I think):

Þ      Blgos tagged with a particular topic: These are business.  You can pick any other tag and swap it for “business.”


Sample Blog Post Topics


–          Follow-up on a company discussed in a case.  What has happened since?

–          Examination of current conflict between business and other stakeholders.  What is going on?  How might an (insert ethical approach here) respond to the situation?

–          Probe a controversy.  Group A says X is great!  Group B says X is terrible!  What are the factual or rhetorical basis of their claims?  What information would enable a resolution?

–          Reflect on your experiences.  Let’s say we read about (insert social science perspective).  Does this relate to your life?  How?  How did the reading give you a different insight?

–          Geek out.  Maybe you are super-passionate about widgets.  Why?  How do they relate to the class?

–          Creative time.  Maybe you write music or poetry.  You are inspired.  Put up your creative works.

–          Pop culture review.  You go see movie or concert X.  Something about the experience reminds you of our class.  Describe and discuss.

–          Campus event comment.  Something important happens on case that relates to the class.  Discuss and describe this.

–          These are just a few ideas for how you can structure your posts


About Jordi

I am an assistant professor in the Management School at Bucknell University. I specialize in organization theory, social networks, and studying the network society. I have three children, including twins. They love bouncing on the couch, legos, music, and my waffles. My wife teaches English at the same university. I am interested in most things, but these days, networks, social entrepreneurs, the environment, innovation, and virtual worlds. Finding Hidden Abodes and Shaking Iron Cages since 1972
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One Response to Blogging Guidelines for Class

  1. Jordi says:

    This is an awesome set of guidelines. To bad you did not include more about the nature of blogging.

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