The blog, Merger Challenge: Unite Toothbrush, Toothpaste, by Brian Mulligan poses a very interesting question at the end of the blog. How can two companies that seem perfect for each like Oral-B and Crest work together when their business strategies are so different? The differences are that Oral-B has to re-locate all their employees to Cincinnati, Oral-B favoring meetings while Crest favored memos and Crest liking deliberate moves while Oral-B liking quick decisions. Brian brings up a good point because these differences between the companies can ultimately ruin them if they are not worked out and fixed.
I think that both companies need to swallow their pride and management needs to work out a solution that works for both of them. The only solution I can think of for these companies is to try things and see what works and what fails. Both companies need to be open to new ideas and change because merging completely changes their business plan. Oral-B and Crest merging together seems like a very smart idea because their products go hand in hand. It’s kind of like Walmart and McDonald’s working together. Both Walmart and McDonald’s offer cheap products and there are always available at your convenience. I am sure Walmart and McDonald’s management teams have their differences about how to operate their company but they were able to get past them to be successful. I know this blog was written about 4 years ago and both companies are still in business so that means they were able to work it out. I guess with time and learning from mistakes, both companies were able to find a business strategy that worked best for both of them. I searched for both companies on the internet and it seems like they market both products together well. I am glad they were able to work it out and put their differences aside. I will be able to sleep tonight knowing that they worked it out. I figured another solution to this problem would to just use mouth wash and forget toothbrushes and toothpaste.