In the blog “Blorg Theory” the author “Team Memphis” critiques an article published by BusinessWeek titled “Social Media Will Change Your Business.” The Post can be found here. The original article states that social media will change the way that businesses can interact with their customers, and will necessarily change every business. This is because they now have new avenues of communication such as Facebook, blogs, and Twitter.
Team Memphis goes on to state that social media will not change every business because they cannot reach every single individual in the world. The author uses an Amish person as an example of a person that will not be affected by the new wave of social media. This misses the point of the article. The article does not state that social media will affect every single person in the world, and does not say that it is necessary for a business to reach each and every individual in order for social media to have an effect on its business.
The article says that a company can use the new wave of social media to impact customers in different, and ultimately more meaningful way. This does also mean that they have nontraditional channels for reaching potential new customers, but it is not a necessary prerequisite that they reach each person that could possibly be affected by this new wave of social media in order for these new avenues to be successful. In the end, I do not feel that Team Memphis quite got to the heart of the issue. While it is true that there will be people who are unaffected by the rise of social media, there will also be a large number that will be. I feel that this ultimately makes social media completely relevant to any business.