While reading through blogs from Professor Jordi’s previous classes, I came across a blog titled “The Power of the Media”, by Kristen. In her introduction she says, “Isn’t it always fascinating how powerful the media can make or break anything? From people, business, and products.” Kristen gives an example of how Oprah is able to talk about how something is her favorite product, and the next day everyone is buying it. Kristen feels that, “If more companies, such as Kiva would use the media to their advantage people might take notice of the great things going on in the world.”
I agree with Kristen that the media is a very powerful force and can be utilized in several ways. When reading this post it made me think of some topics that were brought up in class regarding the media’s role in the Nike case. I think that it was mostly agreed upon in class that the media played a significant role in making the public aware of Nike’s international labor practices. Thanks to the media, critics of Nike’s actions such as Jeff Ballinger, were heard by the public which forced Nike in due time to make changes.
A discussion we had in class was if the media was coming down on Nike too hard and for too long. So the question was asked, “Wasn’t the media just doing what we want them to do by making the public aware of what is going on?” Many students thought that the media just prolonged the issues even after Nike addressed the problem. I understand that the media is supposed to come up with intriguing stories that grabs the public’s attention while providing us with facts. However, I think in the Nike situation maybe the media could have done a better job of giving Nike the opportunity to present their side of the story.
Moreover, Nike could be an example of how Kristen says that companies should use the media to their advantage. Even though the media was presenting the public with Nike’s international labor abuse, they should have utilized the media more efficiently by flipping the situation around and showing the public the steps they are taking to better their labor practices instead of just denying.